Our Story
At Triveni Dhir Label, we design modern clothes for the Indian way of living. Ours is a mission to preserve all the hallmarks of our vivid legacy, and bring them to centerstage, while we share the stories that transpire in between.
We're on the crossroads. And it took us some time getting here. Because although we could've gone fast, we preferred to go slow. And so, what began as a small project has transformed into a full-fledged brand that stands for ways that each one of us understands but seldom has a plan.
Thus, Triveni Dhir Label came to life in 2021 with one purpose in mind: to fuel the doers with confidence. Timeless fabrics are sourced, ageless colours are explored, skilled souls are employed and vibrant creations are forged. All for you to take the challenges head on and make a difference every day.
Triveni Dhir
Triveni Dhir helms product design and creative direction at Triveni Dhir Label. Everything she does traces back to her belief that clothes should set you free. They aren't meant to hold you down, they aren't meant to restrict. Instead, they're meant to liberate. So that you can do what you do best – just better.
Triveni Dhir graduated from NIFT Delhi and has ever since worked with sustainable methods in fashion. She stresses on slow fashion that's responsible, ethical & provides more than it takes. This is exactly what she intends to do with Triveni Dhir Label.
Heritage in Heart
دل میں میراث • दिल में विरासत • ਦਿਲ ਵਿੱਚ ਵਿਰਾਸਤ
Indian roots that run deep
Because before sustainability and natural processes became western concepts, they were celebrated year-round in the motherland.
Bringing lost crafts to centerstage
Imagine intricate motifs and vibrant details that rendered humble fabrics invaluable throughout history, come to forefront all over again.
All slow fashion benefits
Our production doesn't happen in sweatshops far away in the continent, but on individual sewing machines operated by prized, local karigars.
Clothes with age no bar
Whether you're 20 or 60 years of age, you're a solid 10 in our eyes. Thus, we don't design clothes by age, but clothes that will look good on every age.
Meet Our Karigars
Triveni Dhir Label takes pride in their team of prized karigars, who stitch your clothes with great precision, utmost care and detailed karigari.
Masterji
Meet the most important pillar of our brand — our masterji. A reserved individual who does his talking with his scissors and sewing machine, our Masterji is punctual, precise and as cool-headed as ice. He takes minutes to grasp a new idea and never fails to amaze us with his prized skills. He manages all the karigars at our unit, making him the driving force behind our operations at Triveni Dhir Label.
Sonu
Meet the hardest worker in our team, Sonu. A brilliant Karigar who goes the extra mile without even asking, Sonu is a man with two expressions only — one when he’s concentrating and other when he’s smiling. There’s no in between. And there’s nothing more that he loves than stitching clothes and seeing his creations be worn by someone.
Sameer
Meet the jovial soul at our workshop — Sameer. All your worries disappear when Sameer offers you a glass of chilled water and reassures that everything’s in control. His smile never fades away, whether he’s stitching clothes or sipping tea. And while we write this, Sameer can be seen in the distance, vibing to 90s hits on his radio, as he stitches yet another brilliant piece.
Conscious Souls at Play
All our actions are motivated by the desire to give back to our environment, our karigars, our customers, and everyone who crosses paths with us.
Love what we do?
Come aboard!
Our ship sails to a future with better clothing inspired by the routes and roots long forgotten.
